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It’s a Sign!

At WINCO, we enjoy looking for ways to not only promote ourselves, but our community. When you come to visit us, take Highway 99 so you can see our newest addition, an LED sign.

Project: Watchfire LED Sign
Purpose: Brand awareness, as well as, promoting company highlights and community events.
Challenges: Winter, system interruption

Ground Breaking

Even though we started the project in the heart of a Minnesota winter, we were able to get the support beam in place and secured with concrete. A local electric company was able to get wiring ready as well.


It was an exciting day when the sign was delivered! Installation was very quick and the sign was ready for content right away. The next day, though, we found out we had the same IP address as another company and were displaying information about Maine. It was a one in a million chance, but the software company worked hard to get everything working correctly. A few hours later, we were up and running.


It has been fun creating content to display. The sign is a way for us to post products, company information, and promote local events and fundraisers. Adding a bit of whimsy, we display what National day it is. Pictured was our National Pet Day display. We were able to display pictures of all of our furry family members.

We have another project in the works. Stay tuned!

2 thoughts on “It’s a Sign!

  1. Beautiful new sign! I love also how you made all that snow go away. Hah! (One Texan’s point of view.)

    1. It was a tough feat, but we finally got rid of the snow!

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